Name
Company Name
Your Position/Title
Email
Phone
Address
Country
Company Status
Self Employed/Freelancer
Small Business (Ltd)
Limited Company
Not for Profit
Charity
Other (please specify)
How did you hear about me?
Please give a brief overview of the project and what you want to achieve
Tell us briefly about your business. What products or services do you provide?
Approximately when was this business founded and is it currently operational?
What is your business origin or story? Why did you start your business, what was the motivator behind doing so?
Do you have a mission statement? If not, just list some core values that drive your brand?
Does your business have a current logo or brand identity?
No, I require a new brand design
I have a logo, but it's not working for me, so needs refinement or a re-brand
Yes, I'm happy with it and I have complete and working brand assets (including professional logo files in vector format)
What is the brand name?
Does the brand have a strapline or slogan?
Please provide (if applicable) details of your website, which platform it is built on and what you are happy with or unhappy with about it.
What social media platforms are you currently most active on?
Does your business have a current website?
No, I require a new website.
Yes, and I'm happy with it.
Yes, but it needs some updates or minor changes.
Yes, but it needs a complete redesign.
Do you have a domain name and/or hosting account for this project?
Do you have a web hosting account that hosts an existing website?
If known, what are the audiences that this project is targeting, and how will they engage with it? (i.e. details of how the project will be distributed and seen by the audience)
Can you describe your ideal customer in detail, covering their personality and behavior.
Where would your brand fit into the customer's daily, weekly, or monthly life?
What regular pain points or needs does your ideal customer encounter that you solve?
In 3 words, how would you characterize your brand's personality?
Besides personality traits, what are 5 words that capture your brand's essence ?
What emotion do you want your brand to evoke in potential customers?
How does your brand speak and interact with your audience? Describe your brand’s tone.
List your closest competitors or market leaders (including url’s if possible). *
How do you want your brand to differentiate from your competitors?
Can you in sum up in a sentence, your brand’s unique offering within the market?
What other brands, even if they are not a competitor or not, do you admire, and why? Give 3 examples
Does your brand need to be incorporate any specific colours? What color palette do you prefer for your brand, and are there any colors to avoid?
Do you have any specific typography or font styles in mind?
Are there any images/symbols/icons/imagery that you feel sums up the brand or what it does?
Give any details of what you need from a website solution
Can you provide some examples of other websites that are similar or have the same features you would like to achieve?
Are there any design elements, technical or interactive features which you want included in the design?
Do you have a preference of which platform you would prefer?
WordPress (Recommended)
Squarespace
Shopify
Other
No, I have no preference
Do you have professional images/photography ready to use on the site?
Yes, I have images I'm happy with
No, I plan to hire a photographer
No, I plan to purchase stock images
No, and I need help in deciding what images I need and where to source them
Do you have written content ready to use on the site?
Yes, I have the content ready to go
Partially. I have some draft content but need to edit or add to it
No, I plan to hire a professional copywriter
No, and I need help in deciding what content I need and how approach it
Do you any important dates or milestones that you need me to be aware of?
When are you ideally hoping to launch?
What is you approximate budget for this project?
Are there any other team members or shareholders that you would like to include?
Please give any additional information which you feel will is relevant to the project which has not been covered by the previous questions.
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